Take part in Measurement Day via live streaming as a part of AMEC Measurement Month.
Each year, AMEC – the international Association for the Measurement and Evaluation of Communication – launches Measurement Month as a part of its growing Global Education Program. During Measurement Month, AMEC members host a number of activities that shine the spotlight on the importance of communication measurement. This may take many different forms such as morning meetings, seminars, workshops, guest lectures, webinars, podcasts etc.
The common idea with these free events is to bridge the gap between knowing the importance of measurement and doing something about it. Year after year, surveys by AMEC have shown that the communication industry is keen to use measurement and evaluation but lack more training, frameworks and cases to learn from.
Live streaming for AMEC Measurement Month
On September 28, the entire Measurement Day conference in Copenhagen is being live streamed for all to join as they wish. However, only the middle part of the conference from 11.15 am to 12.15 pm CEST features English speakers and presentations. That is why that part of the conference is also being live streamed as an AMEC Measurement Month initiative and we invite anyone interested to join us.
The two presentations in English are:
“LEAD20 – corporate strategy in your pocket: How Coloplast measured the successful roll-out of their new strategy through internal communication” by Dennis Kaysen, director of communication at Coloplast
“Effect versus Value: Unlocking true value creation in communication through the Communication Value Circle” by Dr. Alexander Buhmann of the Norwegian Business School.
If you want to watch the live stream via AMEC Measurement Month, please go to the AMEC Measurement Month calendar via this link and follow the instructions for the two events (presentations) under September 28th:
If you have any questions regarding our cooperation with AMEC, please write us at email@example.com, thank you.