Foreløbige talere til konferencen Measurement Days 2018
Programmet til konferencen den 26. september er i fuld gang med at blive fyldt ud med dygtige danske og internationale talere såvel som spændende paneldebatter, der sætter fokus på kommunikationsmålingens hotte emner. Følg med her efterhånden som nye navne og indslag bliver føjet til programmet.
Detaljer om indlæg
Internal Communications Manager, PANDORA
Actionable Insights – Using Measurement and Analysis to Shape the Introduction of a Global Digital Workspace Experience at PANDORA
How do you apply analysis and metrics to define the need for a global workspace in one of the largest jewellery companies worldwide? How do you design and roll out a truly global digital workspace experience enabling thousands of employees and managers worldwide to communicate, collaborate and share knowledge across cultures and geographical boundaries?
Internal Communications Manager Morten Dal is leading the triple global award-winning INFORA digital workspace experience at PANDORA. At Measurement Days, he will share insight into how he and his team use metrics and analysis as a lever for launching the company’s global digital workspace experience. The presentation will include use of gamification – so make sure to bring your mobile device!
Morten Dal is an award-winning communication professional and keynote speaker with more than 15 years of global corporate communication and leadership development experience. He is an expert in global change management and digital business transformation, in addition to PANDORA working for brands such as MT Højgaard, Danske Bank and DuPont (DANISCO). Morten also serves on the Advisory Board for Copenhagen Business School.
Jon Black Andersen
Director, Corporate Branding, A.P. Moller – Maersk
From Staff to Storytellers – How to Release (and Measure) the Untapped Potential of Your Employees as Social Ambassadors
Get insights to strategy, performance data and learnings from A.P. Moller – Maersk’ digital employee advocacy program, which started as a 6 months pilot with 700 employees. Now, the program is an integral part of company’s social media efforts and it’s offered across the organization.
Jon Black Andersen is Director, Corporate Branding, at A.P. Moller – Maersk. Since 2014 he has headed up the company’s brand positioning efforts, including the digital brand positioning across group channels. Jon has 15 years of integrated experience from communications, branding and marketing. He holds a master’s degree in communication and serves as master thesis examiner at Copenhagen Business School.
Chairman, The Commission for Measurement and Evaluation, Institute for Public Relations
Unlocking the Business Potential for Public Relations
The premise for research-driven public relations is that decisions based on data-derived insights are more likely to generate meaningful business results than decisions based solely on past experience, conventional wisdom or “gut instinct”. Data helps organisations create better, more efficient strategies and tactics by validating assumptions as well as generating insights for continuous improvement. And despite what one may think, research actually fosters the creative process.
To connect public relations performance with business outcomes, one must integrate public relations data with other data streams to understand the interrelationship with advertising, sales, production, and finance among others in driving positive business effects. Generally speaking, we refer to this as “PR within the Big Data Mix.”
In this interactive session, Mark Weiner presents research by the Institute for Public Relations which demonstrates how organisations can harness Public Relations to drive sales, improve efficiency and avoid catastrophic cost.
As chairman, Mark Weiner leads The Commission on Measurement and Evaluation for the Institute for Public Relations (IPR). The institute is an independent, non-profit foundation dedicated to research in, on and for public relations. Acting as a catalyst, the IPR focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
Mark is Chief Executive Officer of PRIME Research – one of the world’s largest public relations research consultancies. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” (2006) and a regular contributor to trade and business media as well as a frequent keynote speaker around the world.
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